Cradle to Cradle

The Cradle to Cradle philosophy is at the heart of the Beneficial Design Institute. It accompanies us in every step of our work - on the conceptual, material, design and operational system level - and follows the principles of innovation, quality and good design. But what does Cradle to Cradle (C2C) stand for? What does it involve and why is it so important for a sustainable development in the fashion industry?

The concept behind it was developed in the 1990s by Prof. Michael Braungart (EPEA) and the architect William McDonough (MBDC). It pursues a positive and holistic approach to sustainability and does not speculate on a reduction in the amount of raw materials used. The motto is not to have a 'less bad' but ideally a 'positive' impact on the environment.

As alluded to in the translation "from cradle to cradle", Cradle to Cradle means that really everything is recycled. Just like in nature, there is no waste, no shortage and no limitations. It is a design concept based on the unlimited reuse of materials, the use of renewable energy and the stimulation of diversity.

As fashion is a driver for change, we are convinced that it can also have a positive effect on people, the environment and economic activity. Combined with the C2C philosophy, it can use its transformative powers and contribute to a long-term and holistic sustainable development.