Strike A Pose Festival

Beneficial Design Institute founder and director Prof. Friederike von Wedel-Parlow was invited to speak about the new normal and the democratization of fashion at the Strike A Pose Festival in Düsseldorf. 

One takeaway of the talk – the sustainable transformation of the fashion industry lies in the coexistence of two movements. On the one hand, that of radically innovative pioneers who completely rethink sustainable approaches (s.a. local production or leasing concepts). On the other hand, business models of big players that make these ideas accessible to everyone.

Strike A Pose festival is a new, interdisciplinary format that works at the intersection of fashion and art and brings together their creative perspectives. Following the question "What do art and fashion have in common?" a series of exhibitions, lectures, and panels were curated for the first time from July 23 to 25 in downtown Düsseldorf. 

Video: Strike A Pose Festival