Cradle to Cradle

The Cradle to Cradle philosophy is at the heart of the Beneficial Design Institute. It accompanies us in every step of our work - on the conceptual, material, design and operational system level - and follows the principles of innovation, quality and good design. But what does Cradle to Cradle (C2C) stand for? What does it involve and why is it so important for a sustainable development in the fashion industry?

Das Konzept dahinter wurde in den 1990er Jahren von Prof. Michael Braungart (EPEA) und dem Architekten William McDonough (MBDC) entwickelt und verfolgt einen positiven und ganzheitlichen Ansatz von Nachhaltigkeit, der nicht von einer Reduzierung eingesetzter Rohstoffe ausgeht. Dabei lautet die Devise also nicht einen ‘weniger schlechten’, sondern idealerweise ‚positiven‘ Einfluss auf die Umwelt auszuüben.

As alluded to in the translation "from cradle to cradle", Cradle to Cradle means that really everything is recycled. Just like in nature, there is no waste, no shortage and no limitations. It is a design concept based on the unlimited reuse of materials, the use of renewable energy and the stimulation of diversity.

As fashion is a driver for change, we are convinced that it can also have a positive effect on people, the environment and economic activity. Combined with the C2C philosophy, it can use its transformative powers and contribute to a long-term and holistic sustainable development.